Alexiglam Make Up Launched
The award-winning Makeup guru, Sandra Alexandrina Don-Arthur, has brought beauty to the doorstep of many more Africans via the Alexiglam Studio.
For a long time, Africa seems to have been left out of the global beauty narrative despite the pivotal role the continent plays in this industry.
Fortunately, this trend is changing as more and more people are embracing the fact that black and brown skin beauty issues matter. This gives rise to avenues to help tackle and develop tailor-made beauty solutions for women of color.
It is in this light that multiple award-winning Ghanaian makeup artist, Alexandrina Don-Arthur, is bringing beauty to the doorstep of every woman.
Under her flagship brand, Alexiglam Studio, the prolific beauty guru will provide a platform to educate upcoming artists on proper and effective makeup techniques, a beauty studio for her wide range of clientele, a beauty resource hub where top-notch African products are stocked, and a content creation platform for both photographers and professionals.
At a press event to introduce the brand in Accra, C.E.O of the studios, Alexandrina Don-Arthur, was hopeful that the brand will help fill the huge gap in the beauty industry across the continent.
“There’s so much beauty all around us, you have no idea and as creatives, this studio is here to help bridge that gap whilst offering 360 beauty experiences to both men and women.”
“The beauty industry is growing and the time is really now for Africans to take things into their own hands and create a narrative that is proudly ours. We can’t let others do it for us. This studio is coming at a perfect time and we hope to take the lead in the beauty industry”, she said.
They also used the occasion to announce a website and a YouTube channel which will host a number of beauty contents.
About Alexiglam Studios
Located in the business district of Osu in the capital of Ghana, Alexiglam is a professional beauty resource hub providing a one-stop shop for all makeup professionals.
It houses a studio, makeup school for upcoming makeup artists or already established acts who need to brush up their skills, and a shop that stocks globally-recognized products for beauty and makeup lovers across Africa.
Make Up Diaries
They are also the creators and executive producers for “Glam it Up… with Alexandrina”, a beauty show yet to air on TV and online aimed at discussing beauty news and trends in a fun and interesting setting.