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How Ghanaian businesses are surviving with power fluctuations

Ghana has been facing power fluctuations and interruptions for many years, posing considerable hurdles to businesses throughout the country.

The unstable power supply has hampered economic growth and productivity, making it harder for business owners to run their operations properly. Despite the government’s efforts to address the issue, power outages continue to afflict companies in Ghana. Dealing with electricity fluctuations can be a daunting chore for a Ghanaian business owner.

The unpredictable nature of the power supply can disrupt operations, cause financial losses, and have an impact on your company’s overall success. However, there are tactics and solutions that business owners may use to survive and grow in these hard times. 

Alternative Power Supply

One of the most important strategies for Ghanaian business owners to deal with power outages is to invest in alternative energy sources. Many businesses have turned to generators, solar panels, and other renewable energy sources to ensure a consistent power supply. While these solutions can be costly at first, they can assist business owners avoid operational disruptions and retain productivity during power outages. For example, a manufacturing company in Accra has invested in a backup generator to ensure that its production line can continue to operate even when the power goes out. Despite the obstacles created by power fluctuations, the company has been able to meet deadlines, deliver orders, and retain customer satisfaction thanks to a consistent power supply.

Energy-saving measures

In addition to investing in alternative power sources, several Ghanaian business owners have taken energy-saving measures to lessen their dependency on the grid. Businesses that use energy-efficient appliances, lighting, and equipment can reduce their electricity use and mitigate the impact of power fluctuations on their operations. For example, a small retail business in Kumasi has replaced traditional light bulbs with LED lights, which are more energy-efficient and last longer. By making this easy move, the company was able to lower its electricity expenditure and boost its bottom line, despite ongoing power disruptions.

 Contingency Plans

Furthermore, several Ghanaian business owners have taken a flexible strategy to manage their operations in reaction to power interruptions. Businesses can adapt to changing power supply by making contingency plans, instituting remote work practices, and altering their schedules. For example, a tech business in Tamale has permitted its staff to work from home during power outages, allowing them to continue working remotely while being productive. By embracing this flexible work style, the company has been able to continue operations and complete projects despite the constraints caused by power outages.

Diversifying product options

This is an important technique for business owners to navigate the present power fluctuations that are affecting numerous industries. Businesses can lessen their reliance on a single source of revenue by diversifying their offerings and mitigating the risks associated with power outages. This strategy enables firms to respond to changing market conditions and better withstand the obstacles caused by power outages and variations. For example, a restaurant owner who relies significantly on electricity to run kitchen appliances and lighting may struggle during power outages. The restaurant can continue to grow by expanding its menu to include more cold foods that require little cooking or investing in alternative cooking technologies like gas stoves or barbecues. Additionally, offering catering services or meal delivery options can provide an additional revenue stream that is less impacted by power fluctuations.

Surviving power fluctuations in Ghana demands business owners to be resilient, innovative, and adaptable. Businesses can overcome the obstacles provided by inconsistent power supply by investing in alternate power sources, employing energy-saving measures, and taking a flexible approach to operations management. While Ghana’s power situation remains uncertain, business owners should take proactive measures to safeguard the long-term viability and success of their companies.

The author: Dr. Andrews Ayiku

Lecturer/SME Industry Coach at the University of Professional Studies Accra

Email: [email protected]



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