Ghanaian musician Black Sherif has revealed that the United Kingdom leads all countries in streaming his songs on digital platforms.
Speaking in an interview on Angel FM, the award-winning artiste said data from his backend analytics showed that the UK consistently tops the list of countries listening to his music.
“The last time I checked, it was UK,” Black Sherif said, explaining that his songs have built a strong connection with fans there. According to him, the emotional depth and storytelling in his music make it relatable to listeners worldwide, especially in the UK.
He explained that his unique approach to songwriting allows fans to visualise his lyrics as though they are watching a movie.
“The reason people feel connected to my music is because of the things I say, the way I describe moments, and how I present my ideas. When I’m writing, I imagine the song as a movie first, then I use my words to help you visualise it,” he said.
To illustrate his creative process, Black Sherif used “Soma Obi” from his Iron Boy album as an example. He said the song was intentionally made to sound like a conversation so that it could speak directly to his audience.
“Take a song like Soma Obi, I know what message I want to share, but I don’t want to say it too raw. So, I use my voice to express it in a conversational way. I can’t walk into people’s homes to talk to them, so the song does the talking for me,” he added.
Switching to industry issues, Black Sherif commented on Ghanaian artistes missing out on the 2026 Grammy Awards nominations. In an interview on Hitz FM on November 10, 2025, he said the Ghanaian music industry needs more education on how the Grammy system works.
“I believe there are so many things that we do not know about the Grammys. There is some education that we need, and as time goes on, we will get it. It is a growing industry that we have,” he said.
Black Sherif, who submitted entries for the African Music Performance and Best Global Music Album categories, noted that he was not discouraged by the lack of nominations.
“I would have been happy if they nominated me, but it didn’t even shift me when I was not nominated. I am not pushed, I’m not touched,” he stated.
The artiste, tipped for multiple honours at the 2026 TGMA, including Artiste of the Year, Songwriter of the Year, and Album of the Year, said he believes awards mean more to fans than to him personally.
“My fans would be happy, and the awards, mostly if I want it, I want it for the fans. It is a validation for them. My validation is in the music, but the community that supports me, they need the awards,” he added.
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