Why you should use discount coupons, deals and promotions in your retail business
Over the world, coupons have been used to drive customers to businesses. A survey by Coupons Technologies, Tema, in July 2019, on Ghanaian consumer habits showed the following results:
- 88% of consumers polled said they had bought a product just because it was on a discount.
- 84% of them agreed that they have been motivated by a discount or promo to purchase a brand other than their usual brand.
- 86% had bought more quantities of a product because it was on a discount.
- 85% of Ghanaian consumers agreed that when they buy something on a discount, they consider it a good buy.
Based on these results, we have outlined some reasons why marketing your business through e-coupons is a good idea.
- Attract new customers: For a business, new customers are always welcome. But acquiring them can be very expensive. Paid online ads, billboards, TV and radio are way beyond the means of many startup businesses. Coupons provide a cheaper alternative to get people looking for your product to try it for the first time.
- Get free word-of-mouth publicity: People who have enjoyed discounts from a shop are more likely to recommend the place to their friends and relatives. A huge and enticing discount will have more people talking about your product. We all agree that recommendations are the cheapest form of marketing.
- Clear out inventory: Let’s face it: Old products are hard to sell. When new iterations of a product are released, a daunting task of most retailers is how to clear out the old stock.
- Coupons and discount https://coupons.com.gh are a great way to sell these products while minimizing losses. Old products that are unsold occupy storage space and so the earlier they are sold the better for your business.
- Reduce advertising costs: Promotions are a cheaper alternative to paid advertising in most cases. It is relatively easier to go viral in this social media age with a huge discount sale than through paid ads on social media that are mostly intrusive to users’ experience. With company contacts and details visible on your coupon, people will associate your brand with affordable products and are more likely to visit your website or shop again.
- You get total control: With coupons, you get to control the product that is being promoted. You can choose to promote only overstocked items, for instance, or older stock. Whatever your choice, a coupon is a great way to get people to buy a particular product that you want to sell quickly.
Given all these pros, the question that arises is: How can you take advantage of coupons in Ghana to strategically grow your business?
Introducing COUPONS.COM.GH, Ghana’s first coupons club, where business owners can take advantage of the numerous benefits of promotional campaigns to boost their sales. The coupons.com.gh web application provides an intuitive and easy to use interface where business owners can create free online listings for their place complete with details of products and services, photos, contacts, social media handles, and directions. They can also create free e-coupons for their products or services in a wide range of categories: Entertainment, Food and Groceries, Services, Sports and Fitness, Health, Clothing and Fashion, Education and more.
Registering your business on the platform is free. To do so, kindly visit coupons.com.gh or call 054 298 9431, 020 358 1800 for assistance.
Link Below For Coupons and Discount:
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