Ghanaian Rapper, Dblack has revealed what could mar the relationship between his record label and his signees.
The Chief Executive Officer (CEO) of Black Avenue Muzik record label told the press at a meeting that, one of the things that could end a deal his record label has with an artist is the lack of drive.
He explained that the label cherishes artistes who are always active and eager to take initiatives to make the next move.
“When I work with you and you don’t have the drive I have, it bothers me a lot. You look at an artiste’s WhatsApp status in the morning and the whole day he’s posting jokes. You are young, somebody is spending on you and the first thing to engage on unnecessary beef instead of posting your content,” he said.
He mentioned how proactive Sefa has been as an artist in her camp by trying to do more to compliment what Black Avenue Muzik is giving her as compared to Wisa, Dahlin Gage and Kobla Jnr.
According to him, he is bent on putting in the best of effort for her all because of the positive drive and appreciation she holds as a musician.
“You can’t keep spending and not seeing the appreciation and even the drive. I mean when you see that the person appreciates it, trying their best to make it work even though first song, the second song, the third song does not work, but there is the drive, there is the energy and the focus, things get on well,” he indicated.