The governing National Democratic Congress (NDC) has warned its communicators to stay focus on achievements of the party since it took over the affairs of the country in the last 17 months and not be lured into discussions that would denigrate the government’s effort.
In a press release issued by the party’s National Secretariat and addressed to Regional Communication Officers, Communication Team Members, News Editors and Programme Managers, the NDC indicated that beginning today, Monday, a new enforcement regime would take effect to regulate panel representation on media platforms.
The announcement introduces what party officials describe as a stricter and more coordinated system for assigning representatives to radio and television discussions across the country.
The directive, signed by Deputy National Communications Officer, Godwin Ako Gunn, forms part of what party officials say is a broader strategy to maintain message discipline and ensure that the party controls its public narrative.
According to the statement, individuals seeking to represent the party on media platforms would now be expected to go through established communication structures, including regional communication officers, designated panel placement teams and the national communications outfit.
“The communication team of the NDC in its efforts to control its own narrative, will from Monday, fully control representation on all media houses. Anyone who bypasses our regional communication officers, panel placement teams and the national communications outfit will have his or herself to blame. No one should be lured into any subject that will turn the guns on us and take the pressure off the mess the NPP is in” part of the statement reads,
Political observers have however said, the new directive is in connection with internal debate within the NDC after Asiedu Nketiah, during a tour of the Northern Region, suggested that a major reshuffle in the party’s parliamentary leadership contributed to its electoral success in 2024.
The remarks have since triggered varying interpretations and discussions within party ranks.
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