Two widows in Kumasi have benefitted from the Voltic (GH) Limited Women Empowerment Initiative, a social intervention strategy targeted at investing in women to enhance their livelihoods economically.
The two beneficiaries, Madam Doris Bilson and Madam Rose Owusu Sarfo, after being taken through a month-long financial literacy and basic customer service training, had been handed shops fully stocked with Voltic products to serve as seed fund for retail business.
This was at short handing over ceremony in Kumasi, which also coincided with Voltic’s Customer Engagement programme to reward and appreciate the hard work of its business partners in the sachet water value chain.
The Voltic women empowerment programme stems from the acronym, “3Ws” -a three-pronged cooperate social responsibility for Women Empowerment – Water Stewardship and Waste Management. These are essentially the sustainability priorities of the company.
Mr. Patrick Yeboah, the Ashanti Regional Manager for Voltic, stressed the Company’s commitment towards refreshing the people, while creating a better Ghana for everyone.
He indicated that “as one of the pioneers of bottled water in Ghana, the Voltic brand understands that opportunity is more than just money, it is also the creation of better future for people”.
Mr Yeboah was hopeful that through such efforts, they could lift some Ghanaians out of poverty and contribute to the socio-economic development of the country.
The Regional Manager said Voltic would pay random visits to the beneficiaries to ascertain the progress of their retail business.
Mr. Yeboah said the company having transformed the sachet water industry with its Cool Pac Sachet Water brand, they were working to scale up skill and support local franchises to produce and sell affordable quality drinking water.
The two women thanked the company for the kind gesture, which they said would improve their livelihoods as widows.
They pledged to put the business training they had received into good use to boost and sustain their businesses.