AAG Denies Billboard Arrear Claims
The Advertising Association of Ghana (AAG) has assured that its members owe no debt to the Accra Metropolitan Assembly (AMA) for putting up billboards.
The association dissociates itself from the assertions and said its members abide by the policies and instructions of the AMA.
They believe that the debt owed is by private advertising firms.
On Tuesday, the AMA gave advertisers a three-day ultimatum to defray debts owed or have their billboards torn down.
In an interview with Citi Business News, the Executive Director of the Advertising Association of Ghana, Francis Dadzie however said the step taken by AMA is one in the right direction.
“The announcement from the AMA is in the right direction. It doesn’t affect my members. We have been working and interacting and working with the AMA since the new mayor came into office. We have been working on a lot of things, trying to bring up policy direction documents for billboards and even the procedures and processes. And we also have been engaging them and paying our revenues accordingly to the AMA” he said.
“The problem is from a lot of individual companies who took advantage of the last administration of the AMA and they have put up billboards in town, junctions and even some companies who have put up a lot of signage in town without paying anything to the AMA, they are the targets not our members” he added.