Charterhouse Calls for Gov’t Support
There is no denying the fact that, the Vodafone Ghana Music Awards(VGMA) since its inception has helped to push artistes, sound engineers, producers and many others in the entertainment space to do better with their craft and has also helped to improve standards in the Industry while celebrating the efforts of players.
The fact as well can’t be denied on the aspect of inspiring a lot of other award schemes to also celebrate and expand the Music Industry to a broader level.
The past 19 years of editions has been faced with fair share of controversies and criticism but the achievement of being the only big event so far in the history of Gh Music and Africa as a whole has been phenomenal.
Started in 2000, the Vodafone Ghana Music Awards (VGMA) has grown to become the most respected awards scheme and, indeed, one of the most respected on the African continent.
This year being the 20th edition, organizers of the event, Charterhouse is calling on the support of the government of Ghana to enable it grow higher with the award.
Chief Executive Officer of Charterhouse, Madam Theresa Ayoade made the call when she visited the head office of the Graphic Communications Group Limited last Tuesday with her team.
According to her, all the plans for the 20th edition would not see the light of day if they do not get the needed financial support.
”Since the Music Awards started, everything has been done through sponsorship, our own investments and tickets sales. However, this model is not one that will ensure sustainability, it’s not a recipe for success because now it is difficult to get sponsorship and that is why we are appealing to the government to give us support” – she said.
Theresa Ayoade further indicated some of the things Charterhouse intends to include in the 20th edition which she describes as Heritage Projects, such as a Music Museum and a Walk of Fame.
According to her, the idea behind the initiative is to tell the country’s music history in a better way that can attract tourists adding that, her firm has plans to position the VGMA as a tourism attraction to boost Ghana’s tourism Industry.
However the grand launch of the 20th edition is scheduled to take place today, Friday, March 15 at the Labadi Beach Hotel in Accra.
The launch is expected to attract Ghana’s top musicians, stakeholders in the music and copyright sector, journalists and a cross-section of the general public.
The event, which will be used to unveil the nominees’ list and other activities lined up for the awards ceremony, will also witness performances from selected artistes.