Shatta Wale Calls for Support for Content Creators

Ghanaian dancehall musician Charles Nii Armah Mensah Jr., known by his stage name Shatta Wale, formerly Bandana, has called out the government and those in the creative arts industry for not fully understanding or valuing the efforts of content creators.

In a post on X dated May 3, 2025, he expressed disappointment over how institutions meant to support the arts often disregard the efforts of content producers.

According to the ‘On God’ hitmaker, content creation is far more than just a side hustle, it is a legitimate career path and business venture that sustains many livelihoods.

He highlighted the sacrifices content creators make, from investing in equipment and building teams to starting platforms from scratch with minimal support.

“It’s not just a hustle; it’s a serious business,” he emphasised.

Shatta Wale also underlined the critical link between content creation and the broader entertainment industry, urging stakeholders to recognise that both sectors are interconnected.

He believes that with proper support, digital content platforms can significantly contribute to the growth of the creative industry.

Addressing misconceptions, Shatta Wale criticised the notion that YouTubers and other digital creators make easy money. He explained that success on platforms like YouTube requires discipline, strategy, and consistency—qualities often overlooked by the public.

“Don’t say they’re ‘making money from YouTube’ like it’s some overnight success. It’s not easy, my guy,” he wrote.

To champion the cause of content creators, the self-proclaimed “dancehall king” revealed plans to spotlight their efforts through personal interviews and other initiatives aimed at giving them the recognition they deserve.