Gh Musicians Need ‘Fixers’ – HIGHLIFE musician Bless
Yes, Ghanaian music may be known beyond the shores of the country, but Highlife musician, Bless believes Ghanaian artistes can only break unto the international market very well if they employ the services of mediators.
Bless, born Bless Kwabena Boateng, says most African musicians have people in foreign countries who promote their songs. He said it was about time Ghanaian musicians also used such an approach to make their brand big internationally.
In a chat with The New Publisher last Tuesday at the offices of 4 Syte TV, where he was to release the audio and visuals of his new single, ‘Moonlight’, Bless disclosed he had plans with his record Label in to fix such challenges of our works.
”Trust me, our music is doing well but we need to push more. The attention ain’t enough. We need more hands abroad to push. At the moment, we aim at getting reps across other continents to push the image and brand outside.
”That’s one thing our musicians have not been doing. They release new singles, very good and creative pieces and they sleep over it. It’s not like that. It does not need to be like that. The likes of Davido, Patoranking and others have their reps in Ghana, always pushing for them despite their big names.” he said.
Credited for songs such as ‘Medenda’, ‘Chocho Muncho’ among others, Bless says his aim is to make his mainstream relevance an intact, adding that, he is feeling the pressure to succeed after winning the hearts of many with his popular song ‘Chocho Muncho’.
According to the STB House Entertainment Signee, he has seen many artistes get great buzz about their brands, only to fizzle out along the way; and he does not want the same fate to befall him.
”My success story at the moment in the Industry is good and am happy for that, but I can’t look unconcerned for it to slip. NO. I know Chocho Mucho is still doing well but I need to feed the people, the fans more. Releasing quality songs like ‘Moonlight’ and performing on high profile shows would make continuation of the brand to stay relevant, which I am determined and hungry for” he added.
On his new music video popularly known as Abass, this is what he had to say: ”Abass (my Director) is an experienced guy. He exhibited professionalism on the field when we were shooting. I must say, I was impressed watching his final work on the video and look forward to do more projects with him.” he indicated.
He continued: “2019 is my year and I want everyone to watch out for me. There will be more bangers in 2019 and I promise not to disappoint my fans who are pushing me to release songs more often.”
Bless was under Mark Okraku Mantey’s Slip Music for four years before moving to his new management, STB House Entertainment in 2016. He released his maiden album, Medenda, on the Slip Music label.